The Rise of Fractional CROs: How SMBs are Leveraging Top Talent Without the Full-Time Cost
In today’s hyper-competitive business environment, small to medium-sized businesses (SMBs) face the dual challenge of driving growth while maintaining lean operations. For many, the need for strategic revenue leadership is clear, but the costs associated with hiring a full-time Chief Revenue Officer (CRO) can be prohibitive. This is where the concept of a fractional CRO […]