Fix Your Revenue Problems
Stop Churn, Align GTM Teams, and Scale Predictably
Your growth has slowed, your team feels misaligned, and your go-to-market strategy isn’t delivering the results you know are possible. I help SaaS and B2B companies optimize their approach, align their teams, and build scalable systems that drive predictable, sustainable revenue growth.
- Atlanta, GA
- ryan@mack.associates
- (402) 214-7196
Why Mack & Associates?
Chief Revenue Officer
Disjointed sales, marketing, and customer service strategies are costing your business more than you realize.
A Chief Revenue Officer helps align these critical functions, turning inefficiency into growth. Companies leveraging CRO expertise often see up to a 30% increase in pipeline velocity and measurable improvements in customer retention within months.
Go-to-Market Strategy
When product, marketing, sales, and customer success teams don’t work together, businesses struggle to grow.
A Go-to-Market (GTM) strategy aligns these teams under one plan to create a seamless experience for your customers. ,
Advisory Board Member
- Seed funded or high-growth entities
- Previous VC strategist focused on turnarounds
- Normalization of GTM reporting to Holding Co.
Let the numbers speak for themselves.
Empowering 100+ clients across diverse sectors, Mack and Associates has demonstrated a proven track record, with our clients experiencing an average revenue increase of 20% within the first year of partnership.
Our strategic interventions have also led to a 40% improvement in sales cycle efficiency and a 30% increase in customer retention rates , significantly outperforming industry averages.
Pipeline Revenue
Revenue ROI
Integrate with the best GTM tools
The right GTM applications can streamline your strategy, align your teams, and accelerate revenue growth. These tools are the backbone of successful GTM execution for scaling B2B SaaS businesses.
Got Questions?
We’ve Got Answers.
Curious how a Fractional CRO can transform your business? Wondering if your GTM strategy is holding you back?
We’ve answered the most common questions from leaders like you.
If we missed yours, let’s connect!
A Fractional CRO is a senior revenue leader who works with your business on a part-time or project basis to drive growth, align teams, and solve revenue challenges. Unlike a full-time CRO, a Fractional CRO provides executive expertise without the overhead, making it ideal for businesses experiencing growth plateaus, churn issues, or inefficient go-to-market strategies.
How I Help:
For example, I worked with a SaaS company struggling to close deals. By realigning their sales and marketing teams and optimizing their pipeline, we increased their close rate by 30% in six months. A Fractional CRO steps in when you’re stuck and delivers actionable strategies that produce measurable results.
You might need a Fractional CRO if:
- Your sales pipeline is bloated with leads that never close.
- Marketing and sales are out of sync, leading to wasted resources.
- Customer churn is high, and your recurring revenue is stagnating.
- You lack a cohesive go-to-market (GTM) strategy for scaling.
Key Indicator:
If your Annual Recurring Revenue (ARR) growth is below 20% year-over-year, you’re likely leaving significant revenue on the table. I specialize in identifying these bottlenecks and implementing fixes fast. For example, I helped a professional services firm reduce churn by 20% and add $5M in ARR within a year.
A GTM strategy is a plan that outlines how your company will bring a product or service to market, targeting the right audience with the right messaging at the right time. It involves aligning sales, marketing, product, and customer success to maximize market impact and revenue growth.
Why It Matters:
Without a clear GTM strategy, you risk misaligned teams, wasted resources, and poor product adoption. For example, I helped a SaaS company streamline their GTM plan, resulting in a 35% YoY increase in ARR and a 40% faster sales cycle. A well-executed GTM strategy can mean the difference between a successful launch and a costly failure.
My advisory services focus on guiding leadership teams to make strategic decisions that drive revenue and growth. Whether you need help scaling a SaaS business, navigating a challenging market, or preparing for an acquisition, I provide hands-on support to achieve your goals.
Core Services:
- Go-To-Market Strategy and Execution
- Revenue Operations and Team Alignment
- Pricing and Monetization Models
- Customer Retention Frameworks
- Board-Level Financial and Operational Guidance
Example:
For a private equity portfolio company, I advised on market expansion strategies that grew EBITDA by 30% and positioned the company for a successful acquisition.
Every business is different, but most clients see early wins within the first 30-90 days. My process starts with an in-depth audit of your revenue operations, followed by quick implementations to address your most pressing issues. Long-term transformations, such as aligning sales and marketing or reducing churn, typically deliver significant ROI within six to twelve months.
Quick Wins:
For example, I worked with a SaaS company to shorten their sales cycle by 40% in just three months, leading to faster deal closures and improved cash flow. While meaningful change takes time, my approach is designed to deliver measurable results quickly.
My process starts with understanding your specific challenges, priorities, and objectives. I then develop a custom plan that aligns with your goals, whether that’s growing ARR, improving customer retention, or entering a new market.
Approach:
- Discovery: Evaluate current performance and bottlenecks.
- Plan: Develop actionable strategies to overcome challenges.
- Execution Support: Work alongside your leadership team to ensure successful implementation.
Example:
For a SaaS client looking to expand into enterprise accounts, I helped design an ABM campaign that generated $5M in new deals within the first year.
Testimonials
Ryan’s strategic guidance was exactly what our company needed. His insights into optimizing our sales operations and aligning our marketing strategy drove significant growth. We expanded our market presence and increased our revenue by 35% within the first year.
Ty Lisiecki
President, Ty's Outdoor PowerRyan’s expertise was instrumental in preparing us for a successful exit. He helped us refine our market positioning and streamline operations, making our business more attractive to potential buyers. His strategic insights ensured we maximized value during the sale, ultimately achieving a highly favorable outcome.
Zach Dice
CEO, Dice CommunicationsRyan helped in shaping our go-to-market strategy during the early stages of our InsurTech startup. His deep understanding of the SaaS landscape, combined with his best practices, helped us understand the strategy for a successful GTM.
Andrew Suesserman
CRO, Affinity AdvisorsM&A was critical during the launch of our insurance firm. Ryan guided us through the complexities of market entry, product positioning, and regulatory challenges. We couldn’t have asked for a better advisor to navigate this pivotal stage.
Gary Bottoms
Founder, Summit LegacyWorking with Ryan was a game-changer for my coaching practice. Our entire brand was completely transformed—new website, refreshed messaging, and a strategic go-to-market plan that truly reflects our values and services.
